H.264 is a video encoding format which can be embedded within Web pages either in a Flash wrapper or natively using HTML5. This is up from 31 percent last year, it said, quoting figures.
With Apple declaring war against Adobe's hold over Web video, some reports say the Cupertino company has already won.Īccording to a TechCrunch report, some two-thirds of Web video are encoded in the H.264 format.